WE DESIGN INNOVATIONS.
For Buckminster Fuller, innovation was a process able to radically transform a scenario that could not answer the needs of a new time. This innovation is quite more related to understanding and reshaping the big social, digital and environmental current transformations than to applying the proper techniques and methods associated to the innovation and design practice (design thinking, human-oriented design, lean startup, etc.).
Innovative enterprises and institutions are therefore those that work hard to determine the future, to find new ways, set new trends and push other consumption and production models different than those driven by following a mere human-centered design approach.
INNOVATIONS STARTING POINT
OUR INNOVATION DESIGN METHOD:
We have opened up our path to approach complex problems and design innovative products and services. We introduce key filters between design phases to assure we are designing systemically.
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